TJ’s brand and business evolution

With 20 successful years renovating Auckland homes, long time client TJs Property Services wanted to tighten their focus to concentrate on kitchen and bathroom renovations, their core business.  Owner Tyrone’s experience as a master cabinetmaker means he is an expert at creating custom made cabinetry, bathroom units, benches and kitchen islands. TJ’s can still turn around a whole home renovation – but we wanted a new name and brand that explained clearly where the business’s particular expertise lies.

New name, new brand, same great business

With the new name agreed, and a fabulous new domain name snapped up to reflect the name and boost SEO – www.kitchensandbathrooms.co.nz –  we turned to Wonder Design for the new logo design. We consulted on colour and style and threw ideas around… and moved the logo from 1999 – to 2016.

brand evolution

There is a world of difference between the old and the new brand. Thanks Alissa, we love your design – and thanks Tyrone, it is so satisfying to see your brand representing your expert service!